Review Sheet Exam #1
Intro to Media Industries
Fall 2011
Understanding Television System(s) in the United States
Why do the media exist in the United States?
How are the media in the U.S. different from media outlets from around the world?
Commercial broadcast network system
- networks
- affiliates
- studios
- syndicators
- advertisers
Cable/satellite television system
Public television system
Components of the broadcast system (networks, affiliates, studios, syndicators, advertisers)
How do the three different TV systems get money?
Nielsen media research
Ad rates for top shows of 2010 (AI, SNF, 2.5 Men, Grey’s Anatomy, Vampire Diaries)
Know the major networks and the parent companies of each
Time Kids Spend with Media
What’s driving kids’ media consumption?
Media use and parent rules
Media in the home
Media use and lower grades
How do most kids watch TV?
Selling a Screenplay
Spec script
Agent
Final Draft
Register with Writers’ Guild
Copyright Royalty Tribunal
Treatment
Synopsis
Communication: Mass and Other Forms
Elements in the communication process
-source
-encoding
-message
-channel
-decoding
-receiver
-feedback
-noise
The major mass media
Intrapersonal communication
Interpersonal communication
Small Group communication
Public communication
Mass communication
Common characteristics of traditional mass media outlets
-complex and formal
-multiple gatekeepers
-need vast cash to operate
-exist to make a profit
-highly competitive
Basic model of communication vs. Internet model of communication
Future of mass media (segmentation, convergence, disintermediation)
What’s the main point of Steven Pinker’s article (“Mind Over Mass Media”)?
Why did TV writers go on strike a few years ago?
Perspectives on Mass Communication
Functions of the mass media:
surveillance;
interpretation;
linkage;
transmission of values;
entertainment
Categories of the uses and gratifications approach:
cognition;
diversion;
social utility (conversational currency; parasocial relationships);
withdrawal
Historical and Cultural Context
Media time line (eight milestones in communication evolution—language, writing, printing, telegraph/telephone, photography/motion pictures, radio/TV, digital media/handheld devices
Importance of “writing” (alphabet, surface, social impact, etc.)
Printing (China, Germany)
Effects of the Gutenberg Revolution
Technological determinism
Significance of the telegraph to mass communication
Cultural impact of radio and TV
Digital media (mobile parenting, time softening)
Inside the Industry Info
Things you should know about how Hollywood operates:
Writers often don’t create the ideas (producers who don’t know about storytelling do)
Movies are simplified for the international market
Projects get squashed for odd reasons (development hell)
Whether a film lends itself to merchandising dictates if it gets made (often)
On paper, many blockbuster films lose money (so that studios don’t have to share profits)
Studios sometimes use “fake reviews” while promoting their films
Hollywood lobbies regularly to extend copyright laws so that popular properties don’t enter the public domain
Hollywood has a history of being accused of stealing scripts
Entertainment Everything
Definition of entertainment (product designed to stimulate a mass audience in an agreeable way in exchange for money)
Entertainment can be a product (tickets, TV shows, movies, video games, etc.) , a service (tours, attractions, activities, etc.), or an experience (skydiving, dude ranch, etc.).
Entertainment is not (necessarily):
Art
Ordinary Life
Truth
Intellectual Thought
Moral
Notion of play: voluntary, set apart from reality, limited in terms of time (beginning and end), governed by rules, symbolic secrecy, sacred/profound activity (it involves rituals, ceremonies, venue for symbolic representation)
Convergence Culture
Principles of convergence (technologies, industries, media)
Key concepts of convergence relationships (participatory culture, experiential marketing, transmedia entertainment)
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